I've been thinking about strong(er) authentication mechanisms recently and the slow uptake by the mass market. I was registering for an online brokerage account recently and was required to enter an email address. I thought through the many email addresses that I use and decided to use the one that has a strong auth mechanism attached.
One of the reasons for this decision is that my ever expanding Facebook world has a lot of information about me that might or might not be relevant to a "password reset attack". I recently found a bunch of childhood friends on Facebook and that has been wonderful. However, it also means that all the information about elementary schools attended, childhood friends, etc is exposed to all my other friends on Facebook. From an information perspective, I don't have any problems, but it does concern me from a security perspective.
Rather than think through what information is available on Facebook, and whether any of that information was used with the "Security Questions" for the email account, I chose to pick an email address that can only be accessed via a 2nd factor authentication mechanism.
So, my question/thought is, "Could social networks be the forcing function that drives consumer adoption of strong(er) auth technologies?"